The content of efficiency includes easy manipulation (Fitz’s Law), simple steps (the number of clicks to complete the task), clear navigation (always know where users are, not lost).

Content’s success depends on how well it connects with your targeted users while fulfilling their wants or needs. UX can never be defined alone with design. Content should be as impactful as the design.

Bridging the gap between story and design. A writer’s tendency is to speak too much, while a designer is limited with words. Ask a writer what colour suits the best. The writer will tell you the difference between your choice and theirs. Ask a designer which colour suits best. The designer will show you the entire color palette.

Progressive Web Apps answer the “website or app?” question with “why not both?” The idea is to take the best of web and native app technology and combine it all into a package that’s more practical than ever.